Friday, 7 November 2014

A contemporary portrait of wealth

I find it interesting to look at images of celebrities or public figures when you consider the way the represent themselves because in fact much of the symbolism used is similar to that in portraits of Elizabeth I. 
The Kardashians
http://www.vibe.com/article/kardashians-sign-40m-deal-e
The above image is the accompanying image from an article on vibe.com. The article discusses the '$40million deal' the Kardashian family signed for the production of the 6th season of 'Keeping Up with the Kardashians'. The image features the 6 women dressed in predominately dressed in white stood in white  room within a high rise building. 
What I find most intriguing in this image is the abundance of white. The 6 women are all dressed in white, to me this symbolises wealth and a high social standing as practically white would never be worn by those in the lower classes with manual vocations as they would become soiled. The fact that all of the women featured wear white gives a strong suggestion of an abundance of wealth within this family. 
Likewise the room they stand within is also crisp and white, again emphasising the fact that these women don't require practical circumstances because their vocations lie within the world of celebrity and glamour. 
Another feature of the location is the furniture, take for example the suspended arm chair. this is a luxury item bought with the intention for its aesthetics rather than it's practicality as this item looks far from comfortable, again furthering the idea that these women have more money than sense. 
Another key piece of furniture in the image is the silver stool two of the family punch upon. The colour silver is one in contemporary society we associate with jewellery, money and glamour.
Overall the symbolism used within this image is mostly used to suggest wealth and the sitters place in a life of glamour and celebrity. The Kardashians is simply a programme that focuses on the day to day lives of the Kardashian family, I Imagine the people that enjoy this programme do so for voyeurism, they take pleasure from being able to second handedly experience a life of wealth, glamour and fame and the use of symbolism is done so to emphasise this and encourage those who enjoy this sort of reality television to watch.
On another note, the use of black is quite poignant within this image. The way theyve dressed the woman mostly in white with small additions of black to me suggest that within the programme that will be moment of darkness and grit which again for the target audience will add further intrigue and encouragement to watch the show.

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