Smashbox
Smashbox is a relatively new cosmetics brand which boosts being born from the photographic studio, aiming to create looks that look good not just in person but on camera as well. Their Signature product is the Photo Finish Foundation Primer (£25.00). I had a play with this product on the back of my hand and found it to make the surface of my skin very velvety, which i imagine is ideal for flawless foundation application.
From my visit in store i found that since the invention of the original Photo Finish Primer, Smashbox have developed a family of primers that cater to different needs including illumination, colour correction and lighter formula.
MAC
Out of all the counters we visited, I found our discussion with Billy Rae on the MAC counter in John Lewis to be the most educational. Billy explained to us that because MAC has such a wide range of products that cater to the general public as well as industry professionals, they haven't got just one signature or bestselling product.
What I found incredibly interesting was what she told me about the Lipstick 'Ruby Woo' ( which apparently sells every 3 seconds across the world.
She also mentioned how their Face and Body Foundation is one of their most popular amongst professionals for its ability to cover almost anything. The idea of having a foundation that can relied on to cover even the trickiest of camouflage requirements appeals to me to have part of my kit.
MAC lipstick in 'Ruby Woo'.
Benefit
Benefit is a brand I have a lot of experience with having used their products for a number of years and also working for the company as a beauty advisor. Our conversation with the counter assistant confirmed my expectations that their key products had remained the same since i worked for the brand.
Their first signature product is the They're Real Mascara (£19.50), which claims to have been the UK's best selling mascara for the last two years. It also boasts numerous awards. This Product I have purchased a number of times in the past, having been pleased with its effective hard plastic wand. I have however recently moved to using a similar mascara from MAC which i find to be more effective at elongating the lashes.
An image of They're Real placed prominently across my local Benefit Counter.
Laura Mercier
Unlike the other brands I visited during our research trip, I have never used any products from the Laura Mercier range. I did, however, have a small knowledge of their product range beforehand. Ive seen Laura Mercier product on various beauty blogs over the last two years, including the Laura Mercier Foundation Primer and the Laura Mercier Tinted Moisturiser SPF20. Both of these products can be seen in the image below where it is being advertised that they are responsible for Instyle's Best Beauty Buy Awards for Best Tinter Moisturiser and Best Primer.
Bobbi Brown
Bobbi Brown Cosmetics is a brand I have become very familiar with over the last few years, having visited counters and purchased a number of their products. What I do really like about the Bobbi Brown line is the very sleek, minimal 'no-fuss' packaging style. On our visit to the counter is southampton, we were given a list of Bobbi's biggest sellers.
1. Long Wear Gel Eyeliner (£18.00)
2. Lip Colour (£19.50)
3. Creamy Concealer Kit (£24.50)
4. Smokey Eye Mascara (£22.50)
5. Bronzing Powder (£28.00)
6. Skin Foundation Stick (£29.00)
7. Vitamin Enriched Face Base (£38.50)
8. Pot Rouge for Lips & Cheeks (£19.00)
9. Shimmer Brick (£32.50)
10. Long Wear Cream Shadow Stick (£20.00)
Out of the list above I actually own the number one best seller, I love the formula of the Gel Eyeliner as it glides on it with ease but has a great density of colour. I use it for my personal make up as well as part of my professional kit.
All images are my own.
No comments:
Post a Comment